This is Rich Rudnick with your Coach’s Weekly Huddle.
Last week, we covered the 4 common mistakes most sales professionals make that sabotage their presentation before they even deliver it — plus the critical upfront contract questions you must ask. (Click here to watch)
This week, I want to give you the key elements of a 6-Step Dynamic Presentation.
Picking up from last week, before you present, make sure you:
- Prequalify appropriately first
- Ensure all key decision makers will be in the room
- Get a strong Upfront Contract
- Ask to present last
Then Deliver This 6-Step Framework:
- Inform – Share about yourself, your company, key stats, core values, and purpose
- Educate – Show exactly how you solve their 3 greatest needs and how your product/service works
- Inspire – Use powerful testimonials and real results
- Compare – Deliver your feature-benefit statement that clearly separates you from the competition
- Persuade – Ask the final “mini bridge” question before going for the close
- Motivate – Ask for the sale because you’ve earned the right to do so
Most salespeople ask for the sale too early, too late, or not at all. With this framework, you’ll know exactly when and how to ask.
If you want to make sure your current presentation is truly set up to win — or if you’d like me to help you craft the perfect final mini-bridge question — I’d be happy to review it with you personally.
👉 Click here to learn more and schedule a complimentary review call with me.
Looking forward to seeing you on my calendar soon! (Click here to watch)
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