Last week, we talked about the importance of creating a Big Hairy Audacious Goal (BHAG). Every great company has one, and the exciting part is this—they achieved it.
So, what made the difference? (Click here to watch)
They stayed focused on three simple principles:
✅What they were most passionate about
✅What they could be the best in the world at (or at least in their world)
✅What drove their economic engine
These three principles form what Jim Collins calls the Hedgehog Concept.
Successful companies don’t chase every new opportunity or the latest “cash cow.” They stay committed to their strengths, remain focused on what they do best, and build their success around that foundation.
The same is true for your business.
If you want to accomplish a truly ambitious goal, you need more than a BHAG—you also need a clear understanding of your Hedgehog Concept. When these two ideas work together, they create a powerful roadmap for long-term success.
🎥 Watch this week’s Coach’s Weekly Huddle to learn how these concepts can transform your business.
👉 If you’d like help developing your BHAG, defining your Hedgehog Concept, or both, click here to schedule a no-obligation complimentary coaching session. I’d be happy to help you gain clarity and create a plan that moves your business forward.
I look forward to seeing you on my calendar! (Click here to watch)
Photo by Mika Baumeister on Unsplash
