Do your customers know how much you appreciate them? Everyone appreciates appreciation, especially your customers. How often do you reach out and let them know you care and are grateful?
Some suggestions:
- Use a CRM system or e-reminder to prompt you to touch base with past clients every 90 days.
- Make sure to use differing methods of contact: phone, text, email, or personal handwritten note (always viewed as most personal).
- Make it more personal than an automated drip campaign.
- Plan a value-based message in advance: birthday greeting, anniversary, holiday, recommended service contractors or vendors, seasonal events, etc.
- Be thankful, and make your customers happy!
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