Two words you must internalize “Nobody Cares.”

“OK coach, what are you talking about?”

Think about all the ads you hear, see or read; the sales people who accost you in the stores you frequent and the various calls that come in at the most in opportune times. We are constantly bombarded with facts and figures, details, features and even prognostication about whatever the purveyor is concerned about.

The challenge is sifting through the chaff to get to the wheat. When we immediately start presenting all of the features about whatever we’re selling, we turn people off.

The same goes for those who are looking to hire or recruit business associates or independent contractors to join our teams. It matters not a whit what the venture is from Startup Company to network marketing venture, independent sales rep or corporate executive each of these potential partners wants to know what’s in it for them. Will they be looked at as another number or will they be a key cog in the success of the company.

A mentor of mine once said “Never throw a life preserver to someone standing in ankle deep water.” Our job is not to convince people we are right. Our purpose is to show them how what we are offering is going to provide the solution to THEIR problem. This means we must ask questions that will allow us to find out what our customers and potential partners are looking for. We need to dig deep, get to the personal and emotional areas that lead to discovering what’s going on.

So what does this have to do with “Nobody cares?”

It has everything to do with it. Nobody cares until they need to care. Our responsibility is to make them see the need, desire, want that what we are offering will solve. Failing to do so will lead to more frustration and angst.

We thrive in this economic environment when we step outside of the box, quit being order takers and become a professional.

My role as a coach is to facilitate and speed up that transition.